The Most Pinned Hairstyles and How to Get the Look

Pinterest is becoming the go-to digital platform for hairstyle inspiration. Some of the most popular pins include the Tousled Lob (Pinned 80K+ times), Braided Bun (Pinned 144K+ times), and Braided Pony Tail (Pinned 112K+ times).

We tapped Kérastase Celebrity Hairstylist, Matt Fugate (@mattshair)– who works with talent like Lili Reinhart, Karlie Kloss, Jaimie Alexander, Natalia Dyer, Katherine McNamara and more –to share his tips and tricks for creating these popular looks at home.

Tousled Lob (Pinned 80K+ times)

Step 1: On completely dry hair, flip over your head/hair and apply Mousse Bouffant and Spray-A-Porter.

Step 2: Next, use your hands to scrunch the hair for extreme volume and texture.

Step 3: Once the product has settled, complete the look using V.I.P. and Elixir Ultime Original Oil to give it more messy, sexy movement and added shine.

Braided Bun (Pinned 144K+ times)

Step 1: Before beginning your braid, spray your hair with an overload of V.I.P. for extra lift.

Step 2: Then tease the roots of your hair and spray with light mists of Laque Dentelle.

Step 3: Style the bun as desired. Use additional V.I.P. and Laque Dentelle as needed for body and hold.

Braided Pony Tail (Pinned 112K+ times)

Step 1: Apply Aura Botanica Concentré Essential onto air-dried hair. Pump into your hands and press into your length and ends.

Step 2: Section the top portion of your hair away and secure with a clip. Starting on the left side of your head, create a Dutch French braid, working until you run out of hair.

Step 3: Next, create your ponytail by gathering all of your hair at the back of your head. Bring the top of your hair down, using your fingers to massage the roots for fullness. Make sure the braid is on the outside of the ponytail.

Step 4: Then wrap a section of the ponytail around the elastic to add texture. Secure with Bobbie pins.

Step 5: Spray two mists of the Aura Botanica Essence D’Éclat into your hands, and massage into your pony for added shine.


Kérastase Aura Botanica Concentré Essentiel

This solution is packed with 99% naturally derived ingredients for an almost pure boost of replenishing energy. Avocado oil, rich in Omegas 6 and 9, adds softness and shine to hair.  Jojoba oil, with its velvety, dry-to-the-touch feel, enhances the sensory allure. The formula is also packed with Samoan coconut oil, Moroccan argan oil, sweet orange essential oil, and rosemary extract.

  • Four Ways To Use:
    • Pre-Cleanse – Treat sensitized areas by applying to lengths and ends. Twist hair to facilitate penetration, leave on 15 minutes and then rinse for added nutrition
    • Pre-shampooing – Treat sensitized areas including hair ends and lengths
    • Treatment – Blend a few drops into Soin Fondamental using a 10:1 ratio for more intense conditioning
    • Body oil – Use to massage hands and body (avoid the face)

99% naturally derived. 1% fragrance. No silicones. No parabens.

Price: $58, Available at and Kérastase Salons

Kérastase Aura Botanica Essence d’Éclat

This lightweight, ultra-fine bi-phase mist nourishes hair for 48 hours, while offering 72 hours of frizz control. The first phase of the formula is composed of four highly nutritious oils – jojoba, avocado, coconut and argan – and for the senses, a touch of sweet orange essential oil. The second, aqueous phase is subtly scented with Damask rose flower water.

99% naturally derived. 1% fragrance. No silicones. No parabens.

Price: $43, Available at and Kérastase Salons

 Kérastase Couture Styling Mousse Bouffante

Create glamourous volume, without the weight and stiffness with Mousse Bouffante. This product envelops the hair fiber to thicken strands for a dose of volume throughout.

Price: $37, Available at and Kérastase Salons

Kérastase Couture Styling Spray-A-Porter

Embrace natural, messy windblown hair with this multi-dimensional texture spray creates beach waves and instant, buildable texture without the stickiness. The tousled effect spray can also be used to style second day hair with sophisticated urban waves using a curling iron.

Price: $37, Available at and Kérastase Salons

Kérastase Couture Styling V.I.P.

With VIP’s patented horizontal diffusion, this weightless ‘backcomb effect spray’ gives hair texture, volume and long-lasting hold. Volume control for long-lasting hold makes it easier to shape and define the hair. To use, shake well and apply to dry or pre-dried hair. Re-work the hair with fingers to instantly add volume and style.


  • High Level of Texturization
  • Long-Lasting Hold
  • Back Comb Effect
  • No Residue
  • Spectacular Volume
  • Patented Horizontal Diffusion
  • Lightness of a Powder with Strong Fixation of a hairspray

Price: $37, Available at and Kérastase Salons

Kérastase Elixir Ultime Original Oil

For centuries, oils have been used for their exceptional aromatic and therapeutic properties.  Inspired by ancient traditions and instilled by modern technology, Kérastase Paris introduces its one-and-only miracle oil for hair: Elixir Ultime. Transform hair into a sublime, silky, visible level of protection with four precious oils. One of the brand’s bestselling products, one bottle of Elixir Ultime is sold every three minutes.


  • Maize Oil: Delivers emollient and anti-oxidant active ingredients for ultimate shine
  • Pracaxi Oil: Brings shine, nourishment and deep conditioning to the hair
  • Camellia Oil: Helps smooth the hair fiber, resulting in incredible shine
  • Argan Oil: Helps restore strength to the hair and protects it from external aggressors

The cult-favorite also boasts new benefits and claims, including:

  • 71% more shine than hair’s natural state
  • Thermal resistance
  • 24 hours anti-humidity protection
  • Reduces split-ends and resists breakage
  • Nourishes hair and faster drying

Price: $58, Available at and Kérastase Salons

Kérastase Laque Dentelle

Looking for a micro-mist, light hairspray with flexible hold? Look no further than Laque Dentelle. This product formula contains a micro-fine diffusion that sets all hairstyles in place with a vibrant radiance and works perfectly with heat tools.

Price: $37, Available at and Kérastase Salons



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